Laura Tomás Jimenez – Photoshoot for female entrepreneur in Haarlem

Had an amazing time capturing the essence of Laura Tomás Jiménez (@lauratomasjimenez) during our recent brand photoshoot! As a service-based entrepreneur, Laura understands the power of strong visuals for her website and social media, especially her active presence on LinkedIn.

One of my top recommendations for any branding session is incorporating at least two or three outfit changes. Why? It adds incredible dynamism to your photos, making it look like you have content for different occasions and moods, rather than everything seeming to be from a single day. This is something we always plan together with the entrepreneur, ensuring it aligns perfectly with their brand, personal style, and comfort. Because let’s be honest, if you’re not comfortable and authentic in your clothes, it will show in your photos!

For Laura’s session, which was part of a split shoot, we focused on achieving significant variety. We played with different backgrounds, multiple looks, and a range of colors. The goal was to create a diverse bank of images that she could use seamlessly across her website and social channels, ensuring she always has fresh, professional content to share.

Thinking about your own brand photoshoot? Here’s my pro tip:

Have an in-depth conversation with your photographer! Aligning your objectives and vision beforehand is crucial to ensure the final photos are exactly what you need to elevate your brand and connect with your ideal clients.

Ready to create impactful visuals that truly represent your brand? Let’s chat!