Annie Peutrell – Coach in Haarlem – Photography Session

Have you ever felt overwhelmed by the constant need to create high-quality visual content for your service-based business? Or perhaps you’re worried about how to authentically convey your brand’s professionalism through your photos? You’re not alone. Many visionary entrepreneurs face this exact challenge. They have an incredible service and a clear vision, but showing it to the world professionally and effectively can feel daunting. That’s where I come in!

Today, I’m thrilled to share a recent brand photography session with the amazing Annie Peutrell, the brilliant mind behind The Serious Sofa. Annie is a coach who helps her clients navigate important conversations, and her brand is all about creating a space for genuine connection and growth.

Meeting Annie and The Serious Sofa

Annie’s mission with The Serious Sofa is to provide a supportive and transformative coaching experience. She understands the power of a strong, authentic visual presence, and she was ready to elevate her brand’s online image. She needed a bank of professional, high-quality images and engaging video content that truly represented her unique approach and resonated with her ideal clients, helping her stand out in a competitive market.

Behind the Scenes: Capturing Authenticity and Impact

Our session took place at Annie’s inviting space right here in Haarlem. My goal was not just to take pretty pictures, but to capture the true essence of Annie’s work and the welcoming environment of The Serious Sofa. We focused on creating authentic images that tell her story and connect with her ideal client.

During the session, I photographed Annie as she worked, capturing candid moments that showcase her dedication and the impactful nature of her coaching. We also dedicated time to a special mock session, allowing us to illustrate her process and the experience she offers. From the cozy corners of her coaching space to the nuanced expressions that convey her empathetic approach, every image was crafted to reflect her professionalism without losing her unique essence.

But we didn’t stop at photos! We also focused on creating strategic video content for her social media Reels and her new YouTube channel. This involved brainstorming ideas, developing scripts to ensure clear and attractive messages, and guiding her on how to record effectively. I then took care of the professional editing, adding music, graphics, and transitions to ensure her video content was as impactful as her photos. This holistic approach means you’re not just getting a final product, but you’re empowered with the visuals that allow you to take the reins of your marketing, optimize your resources, and grow your business in a way that feels aligned with you and your values.

The Results: Images & Videos That Speak Volumes

The outcome? A stunning collection of professional and authentic images, alongside engaging video content, that Annie can now use across all her online channels. These visuals instantly elevate The Serious Sofa’s presence, building trust and credibility with potential clients.

Imagine having a visual library and video assets ready to go for your website, social media (Instagram, LinkedIn, YouTube), and newsletters. This is what Annie now has – consistent, high-quality content that not only looks incredible but also works smarter for her business.

These images and videos directly solve the constant demand for high-quality visual material and her desire for a professional image. They position her as the expert she is, attracting more of her ideal clients and helping her to increase her online presence and sales.

Ready to Elevate Your Own Brand?

Are you a visionary service-based entrepreneur ready to take your business to the next level? Do you want your brand to not only look incredible but also function smarter and more profitably? If you’re tired of feeling overwhelmed by content creation and are ready to professionalize your brand, optimize your online presence, and generate more impact and profitability, you’re in the right place!

Explore My Photography & Content Strategy Services.