Journal
Photography Blog: Stories & Tips from Haarlem
The stories behind my photoshoots with entrepreneurs, creatives and families in Haarlem, plus practical tips on personal branding, content creation and how to feel relaxed in front of the camera. Grab a coffee and have a look around.
Learn Photography in Haarlem: A Beginner Course in English or Spanish
A few years ago I taught photography classes, and it was one of the parts of my work I loved most. Watching someone go...
Black & White Portraits in Haarlem: Why Less Colour Tells More
There’s something both simple and unique about a black-and-white portrait on a black background. Ever since I started experimenting with this setup years ago, it keeps amazing me how much a face, a gesture, an entire personality can emerge from something so minimal, yet so layered.As a specialist in brand photography for women who hate being photographed, I find this style incredibly powerful. Here is why:
Why Your Dog is the Ultimate Secret Weapon for Your Personal Brand Photos
If you are thinking about renewing your professional images but the idea of standing alone in front of a lens makes you want to hide, I have a simple solution: Bring your dog. As a documentary photographer specializing in “camera-shy” entrepreneurs here in the Netherlands, I’ve seen firsthand how a four-legged co-star can transform a session. You don’t need to “switch niches” to pet photography to realize that your dog is actually your best marketing ally.
Here is why a pet-friendly branding session is a game-changer for your business.
A Day in the Life: My Daughter’s First Cake (Documentary Family Photography)
A few days ago, my 9-year-old daughter asked if she could bake a cake all by herself, without my help. I confess I...
Brand Photography for a Coach in Haarlem: Annie Peutrell & The Serious Sofa
As a coach, your work happens in quiet, private moments: a conversation, a question, a shift in someone's perspective....
Creativity in the middle of an AI dominated world
Doing what we like, enjoying that feeling that arises when everything flows and you feel creativity exploding, laughing, having a good time, clearing your head, and focusing solely on what is happening in that moment. Few things compare to that sensation.
What to Wear for a Brand Photoshoot: Lessons from Laura’s Session in Haarlem
"What should I wear?" is probably the question I get most before a brand photoshoot. And it matters more than you...
An Lanusse: Brand Photography for a Ceramic Artist in Haarlem
If I may say something, and you can do what you want with it: have fun. Enjoy yourself. "You only live once" is one of...
Bites Bakery: Food Photography for a Small Business in Haarlem
One of the hardest things about photographing food is making you want to eat what's in the picture. A poorly...
Annie Peutrell: A Warm and Colourful Workspace Photoshoot in Haarlem
I met Annie through a group of female entrepreneurs about a year ago. I instantly felt comfortable around her, maybe...
Wayfinder: A Storytelling Photoshoot for a Female Entrepreneurs Workshop in Haarlem
These images were created for Wayfinder, the workshop for female entrepreneurs that I built together with Annie...
Why You Need a New Profile Picture (and How to Get It Right)
Your profile picture is often the very first thing people see of you: on LinkedIn, your website, Instagram, WhatsApp...
Your story
Want your own story told?
Personal branding, family or portrait sessions in Haarlem and Noord-Holland. Tell me what you have in mind and I’ll reply within 24 hours.











