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3 Brand Photos Every Entrepreneur Needs (and Where to Use Them)

3 Brand Photos Every Entrepreneur Needs (and Where to Use Them)

by PauG | Oct 22, 2026 | Entrepreneurship Life, Photography, Uncategorized

Before someone books a call, reads your prices or sends you a message, they look at you. Your photo is the first thing people see, long before they decide to trust you. And when you run a small business, people aren’t only buying a service: they’re...
Black & White Portraits in Haarlem: Why Less Colour Tells More

Black & White Portraits in Haarlem: Why Less Colour Tells More

by PauG | Apr 14, 2026 | Content creation, Entrepreneurship Life, Photography

There’s something simple and yet unique about a black-and-white portrait on a black background. Ever since I started experimenting with this setup, I keep being amazed by how much a face, a gesture, an entire personality can emerge from something so minimal. As...
A Day in the Life: My Daughter’s First Cake (Documentary Family Photography)

A Day in the Life: My Daughter’s First Cake (Documentary Family Photography)

by PauG | Oct 4, 2025 | Entrepreneurship Life, Photography

A few days ago, my 9-year-old daughter asked if she could bake a cake all by herself, without my help. I confess I hesitated a little, but I decided to let her. I gave her the recipe, kept one eye on how she was getting on, and, of course, grabbed my camera. What is a...
Brand Photography for a Coach in Haarlem: Annie Peutrell & The Serious Sofa

Brand Photography for a Coach in Haarlem: Annie Peutrell & The Serious Sofa

by PauG | Jul 10, 2025 | Entrepreneurship Life, Photography

As a coach, your work happens in quiet, private moments: a conversation, a question, a shift in someone’s perspective. So how do you show that in a photo? That was the challenge when I worked with Annie Peutrell, the coach behind The Serious Sofa, here in...
Creativity in the middle of an AI dominated world

Creativity in the middle of an AI dominated world

by PauG | Apr 1, 2025 | Coaching, Content creation, Digital Marketing, Entrepreneurship Life, Photography

Every day I see new AI tools promising perfect images, perfect texts and perfect headshots in seconds. As a photographer and marketer, I use technology every day, but it made me wonder: in a world where machines can create almost anything, what makes human creativity...
What to Wear for a Brand Photoshoot: Lessons from Laura’s Session in Haarlem

What to Wear for a Brand Photoshoot: Lessons from Laura’s Session in Haarlem

by PauG | Sep 18, 2024 | Entrepreneurship Life, Photography

“What should I wear?” is probably the question I get most before a brand photoshoot. And it matters more than you think: your outfits shape how versatile your photos will be, and how comfortable you’ll feel in front of the camera. Let me show you how...
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Recent Posts

  • 3 Brand Photos Every Entrepreneur Needs (and Where to Use Them)
  • The best spots for family photos in Haarlem (autumn edition)
  • Mate, love and a little piece of Argentina: a family photoshoot in Westerpark, Amsterdam
  • Severn’s Baby Shower in Haarlem
  • Learn Photography in Haarlem: A Beginner Course in English or Spanish

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