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Why Your Dog is the Ultimate Secret Weapon for Your Personal Brand Photos

Why Your Dog is the Ultimate Secret Weapon for Your Personal Brand Photos

by PauG | Oct 8, 2025 | Photography

Why your dog belongs in your brand photos There’s a moment in almost every session that surprises my clients: the moment their dog walks into frame. Suddenly the shoulders drop, the smile gets real, and all that “I hate being photographed” tension...
A Day in the Life: My Daughter’s First Cake (Documentary Family Photography)

A Day in the Life: My Daughter’s First Cake (Documentary Family Photography)

by PauG | Oct 4, 2025 | Entrepreneurship Life, Photography

A few days ago, my 9-year-old daughter asked if she could bake a cake all by herself, without my help. I confess I hesitated a little, but I decided to let her. I gave her the recipe, kept one eye on how she was getting on, and, of course, grabbed my camera. What is a...
Brand Photography for a Coach in Haarlem: Annie Peutrell & The Serious Sofa

Brand Photography for a Coach in Haarlem: Annie Peutrell & The Serious Sofa

by PauG | Jul 10, 2025 | Entrepreneurship Life, Photography

As a coach, your work happens in quiet, private moments: a conversation, a question, a shift in someone’s perspective. So how do you show that in a photo? That was the challenge when I worked with Annie Peutrell, the coach behind The Serious Sofa, here in...
Creativity in the middle of an AI dominated world

Creativity in the middle of an AI dominated world

by PauG | Apr 1, 2025 | Coaching, Content creation, Digital Marketing, Entrepreneurship Life, Photography

Every day I see new AI tools promising perfect images, perfect texts and perfect headshots in seconds. As a photographer and marketer, I use technology every day, but it made me wonder: in a world where machines can create almost anything, what makes human creativity...
What to Wear for a Brand Photoshoot: Lessons from Laura’s Session in Haarlem

What to Wear for a Brand Photoshoot: Lessons from Laura’s Session in Haarlem

by PauG | Sep 18, 2024 | Entrepreneurship Life, Photography

“What should I wear?” is probably the question I get most before a brand photoshoot. And it matters more than you think: your outfits shape how versatile your photos will be, and how comfortable you’ll feel in front of the camera. Let me show you how...
An Lanusse: Brand Photography for a Ceramic Artist in Haarlem

An Lanusse: Brand Photography for a Ceramic Artist in Haarlem

by PauG | Jun 20, 2024 | Entrepreneurship Life, Photography

If I may say something, and you can do what you want with it: have fun. Enjoy yourself. “You only live once” is one of the most overused phrases in history, and yet it’s undeniably true. Doing what we love, that feeling when everything flows and...
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